Sales of perfumes continue to rise in Brazil, despite the pandemic

Sales of perfumes continue to rise in Brazil, despite the pandemic

Exchange rates, limitations on overseas travel as well as high quality investments made by domestic brands added to an 8.4% increase in group sales in 2020.
In a year when a big part of the Brazilian population has lowered their outside activities to performing their everyday activities (working, researching and also talking with buddies) from house, the fragrance market can have – as elsewhere worldwide – register a considerable decrease. However that’s not what took place! According to the Brazilian Association of Personal Hygiene, Fragrance and also Cosmetics Sector (ABIHPEC), the perfume market in Brazil grew 8.4% from January to December 2020, contrasted to the very same duration of the previous year.

The decrease of the Brazilian money against the buck and also the euro, limitations on travel as well as the enhancing high quality of perfumes offered by national brands help to describe this development given that possibilities for purchasing abroad have actually been minimized. “Brazilians are significantly surprised by the offer of residential fragrance brand names which, in addition to offering really excellent quality, have actually made constant investments in innovation over the last few years,” said João Carlos Basilio, head of state of the ABIHPEC.

30 additional buy Água de Cheiro
” The year 2020 has been an obstacle for everybody,” claimed Olindo Caverzan Júnior, Handling Supervisor of Água de Cheiro. “We have actually straightened some projections, changed our timetable yet, despite the disorderly circumstance, we have actually been successful in preserving our franchise business network and opening brand-new points of sale.” The business which, before the pandemic, had actually planned to open up 80 systems in 2020, ultimately opened regarding thirty new factors of sale for many years.

The firm’s sales increased by 23% in 2020 contrasted to 2019. According to Olindo Caverzan Júnior, the search for well-being connected to the pandemic combined with the “deserve it” impact have driven sales in the classification. “Additionally, we have actually spent extra in the advertising, specifically in television, we have actually released new items and also special activities with significant brands,” he emphasized.

New market players
The year 2020 also enabled the development of brand-new gamers in the Brazilian market. CR Beauty, for example, introduced in December 2020. “I quite agree with the proverb that states ‘Smooth seas do not make expert seafarers’,” explained Cecilia Rascovschi, Creative Supervisor of the brand. In the midst of the 2nd wave of Covid-19, the young fragrance brand purchased a digital method along with a group of influencers. “We recognized that we had to capitalize on this minute, when eating was not a top priority for individuals, to give information on CR and its products, without attempting to require sales,” she described.

CR Charm supplies genderless scents, that are categorized according to their olfactory households. A fairly new approach in Brazil.

An additional uniqueness originates from the Boticário group. In addition to the launch of its high-end perfume brand name O.U.i, the Brazilian titan has actually likewise made a new venture into this classification with Vult. Initially specializing in cosmetics, the brand launched its first line of fragrances, developed in collaboration with Brazilian influencer Gabriela Sales (also known as Rica de Marré).

” We are betting on the stamina of the co-creation movement and on a partnership with one of the major appeal influencers in Brazil to combine the brand name’s access into this group”, describes Diego Costa, fragrance advertising supervisor of Grupo Boticário.

According to the advertising supervisor, the three new fragrances are already revealing very promising outcomes. “We thoroughly keep an eye on the behavior of consumers as well as we understand that their connection with perfumery has actually transformed throughout the pandemic. Yet, it is a group which produces high psychological bonds and also whose intake has actually not quit, also at home.”


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