Concentrating on the growth of level tasting options for the perfume and cosmetic sectors, Orlandi and V-Shapes got in 2015 right into a collaboration of excellence to support brand names in their advertising and marketing as well as interaction approaches, in Europe and also worldwide, with a cutting-edge sanitary and also environment-friendly solution.
Sharing the exact same worths of independent and family-owned businesses, the Orlandi as well as V-Shapes business have actually integrated, as part of a special advertising and marketing and business partnership, their complementarity, to offer personal treatment and also charm brands a brand-new gesture in the flat example location.
This collaboration becomes part of a growth point of view of the V-Shapes sample, offering a variety of products: perfumes, lotions, foundations, creams, scrubs, hair care, and especially in the current context: hydro-alcoholic sanitizers.
Reduce of use and also product delivery
Created as well as established by V-Shapes, the eponymous sample stands out by its severe simplicity of use: a light pressure with 3 fingers of one hand on both sides of the package suffices to open it by folding it in half to release its contents at the degree of the created layer. The service makes certain 98% product restitution. Its style (secured by 8 licenses) also assures perfect product security, preventing any danger of oxidation or outside contamination.
V-Shapes is suggested with six various opening systems, that makes it feasible to bundle items with a broad spectrum of thickness, texture, fragment dimension.
The V-Shapes sample, which uses a capability ranging from 0.2 ml to 25ml, is available in several styles to enable multi-media distribution consisting of the press. It includes an inflexible part (back) displaying the regulatory info (upc code, lawful notifications, etc.) as well as a flexible component (front), which can be embellished with as much as 8 colours. This side is dedicated to the example’s customization.
” As part of this partnership, we can provide the brand name with all of our advertising and marketing experience to boost as well as tailor its product,” explains Philippe Ughetto, Senior Citizen Vice-president of Orlandi.
Sustainability and also ecommerce
The V-Shapes sample additionally completely meets requirements for lasting growth by offering various framework compositions: a recyclable as well as a bio-sourced service (more than 80%). “These solutions consist of the Ingeo biopolymer film from NatureWorks with whom we have authorized a calculated partnership,” specifies Christian Burattini, CEO of V-Shapes.
Exactly, to approximate which layout, structure, opening system and also capability ideal match the product, Orlandi as well as V-Shapes support the brand in its technique, by carrying out tests before entering into manufacturing. There are 3 device styles offered (Alpha, Prime as well as Genesys) the innovation of which is shielded by several patents. In Europe, product packaging and also examinations are performed in the Italian and also Estonian manufacturing facilities of V-Shapes; in North America, they are performed in Orlandi’s manufacturing units.
The example, an advertising and marketing solution devoted to consumers, to record their attention, have to currently likewise, because of the Covid-19 situation, use them all the encouraging wellness safety attributes. The opening gesture of V-Shapes, which is contact-free is for that reason 100% hygiene-proof. It is specifically suited for nomadic uses as well as POS circulation.
With its style, its reduced thickness and its dimension, V-Shapes likewise completely meets e-commerce requirements, currently customers’ favored distribution network, in times when wellness directions can still make up a barrier to in-store experiences.
The mixed competence of Orlandi and V-Shapes in flat tasting, which has caused this innovative remedy obtains the thumbs up from brand names and totally satisfies the principles of circular economic situation.